Behind Our Doors
Project
In 2020, the retail sector, including the iconic London destinations of Regent Street and St James's, faced unprecedented challenges due to the COVID-19 pandemic. In response, the 'Behind Our Doors' social media campaign was introduced. This initiative sought to forge a personal connection with customers by unveiling captivating stories, showcasing exquisite craftsmanship, and providing exclusive behind-the-scenes videos.
Client
Sector
Category
Year
The Crown Estate
Commercial Retail
Video Editing + Social Media Campaign + Graphic Design
2020
The primary aim was to showcase the behind-the-scenes operations of these establishments, offering audiences an insider's view into the workings of these unique and vibrant places.
The design execution involved elements such as compelling storytelling, visually engaging content, interactive designs and immersive digital experience for the audience.
